5 Key Marketing Strategies for CMOs Post-Dreamforce, Rising, or TechMentor: Keeping the Momentum Alive

In-person conferences are back and should play a significant role in your marketing mix. As a CMO, you’ve likely invested a significant amount of time, resources, and creative energy into making a strong impression at major Summer 2024 industry conferences like Salesforce‘s Dreamforce or Workday’s Rising, and Microsoft’s TechMentor. Whether it’s through an engaging booth, insightful presentations, or one-on-one interactions, these in-person events offer unmatched opportunities to connect with key decision-makers and prospects. But what happens after the event ends? How do you maintain the momentum and turn those connections into long-lasting customer relationships?

At BayCreative, we understand that what you do after a major industry conference can be just as critical as your presence at the event itself. Below are five key marketing strategies you should consider deploying to stay top of mind and maximize the ROI from your investment.

1. Personalized Follow-Up Campaigns Post-Dreamforce, Rising, or TechMentor

Whether your team engages with potential leads at Dreamforce, Rising, or TechMentor, personalized follow-up campaigns are essential. Build on specific conversations you had at the event, and send targeted email sequences or direct mailers that speak directly to each attendee’s unique challenges.

The interactions you had at major industry conferences were highly personal—whether someone attended your booth, listened to your sales pitch, or took part in a workshop, they experienced your brand firsthand. Now is the time to keep that momentum alive with targeted, personalized follow-up campaigns.

Consider crafting personalized email sequences or direct mailers that reference specific conversations or sessions. Use segmentation based on their role, company size, or specific pain points discussed during the event. The more relevant your follow-up, the more likely you’ll convert those initial connections into qualified leads and loyal customers.

2. Leverage Content Marketing to Showcase Your Expertise Post Dreamforce, Rising, or TechMentor

Dreamforce, Rising, TechMentor, or other conference attendees are looking for thought leadership and innovative solutions. Now that they’ve had a chance to engage with your brand, reinforce your authority in the space by delivering insightful content that speaks directly to their needs.

Publish blog articles, case studies, or white papers that expand on the topics covered during your presentations or product demos. You can even offer exclusive post-event webinars that dive deeper into those same themes, helping to solidify your role as a trusted advisor.

Don’t forget to incorporate Dreamforce, Rising or TechMentor-specific takeaways in your content, ensuring your audience knows you’re engaged in the industry’s latest innovations.

3. Retargeting Ads to Recapture Conference Leads

Even if prospects didn’t directly convert during these major industry conferences, they’ve engaged with your brand, visited your booth, or shown interest in your products or services. This makes them prime candidates for retargeting ads.

Use platforms like LinkedIn, Google, X, or even Salesforce, Workday, or Microsoft’s ad tools to retarget event attendees with display ads, keeping your brand top of mind long after the event. Consider offering exclusive post-conference offers, free trials, or content downloads that will help nurture them through the buying cycle.

4. Hosting Virtual Roundtables After Dreamforce, Rising, or TechMentor

One way to extend the value of your major industry conference presence is by hosting a post-event virtual roundtable or exclusive event for those prospects and customers who attended. This could be a small, invite-only discussion featuring thought leaders or a more open-ended virtual coffee hour where your team can answer follow-up questions or demo your solutions in more depth.

These intimate, interactive settings allow for deeper engagement and demonstrate your company’s continued investment in those relationships. They’re also a great platform to introduce new products or features that may not have been fully covered during the conferences.

5. Activate Sales and Customer Success Teams for Hyper-Personalized Outreach

Sales and customer success teams play a critical role in maintaining relationships after a major industry conference like Dreamforce, Rising, or TechMentor. Equip them with tailored post-event talking points, offers, and insights to re-engage key contacts.

Consider pairing your sales outreach with custom video messages, highlighting specific moments from the conference, or offering personalized recommendations based on attendees’ expressed needs. Customer success teams can take this a step further by setting up post-event success check-ins with existing customers who engaged with your brand during the conference, ensuring they’re maximizing the value of your product or service.

Dreamforce, Rising, or TechMentor (etc.) is only the beginning. The real magic happens in how you follow up and nurture those invaluable connections. By implementing these five strategies, you’ll not only capitalize on your in-person conference investment but also build stronger, more meaningful relationships with your prospects and customers.

Conclusion: Maximize Your Post-Dreamforce, Rising, or TechMentor Investments

At BayCreative, we specialize in helping CMOs like you take your post-event marketing to the next level. Reach out to us to learn how we can craft custom campaigns and strategies that keep the momentum going long after the conference excitement fades.