Struggling with B2B Engagement? Let’s Transform It!

One of the keys to attracting and converting B2B prospects is routine engagement and consistent messaging. That way, prospects become familiar with your brand and what it stands for, and when they feel like they know you, they’re more likely to listen to you.

But that engagement journey isn’t happening as effectively as it should, according to the newly released “B2B Content Marketing 2020 Report” from the Content Marketing Institute and MarketingProfs. The report examines benchmarks, budgets, and trends in North American content marketing.

Only half of the B2B marketers in the report agree their organization provides customers with optimal experiences across the engagement journey. The reasons for that can be found in the responses to other questions in the survey.

58% of B2B marketers admit their content marketing lacks sophistication. Many struggle with strategy, measurement, scaling or haven’t even established a content marketing process.

A key factor is limited resources: 56% of respondents have only one or no full-time content marketer. This hinders their ability to optimize the customer journey.

Faced with staffing shortages, half of the surveyed marketers outsource at least one content marketing activity, typically content creation.

If you’re like nearly half of the B2B marketers in the report and your organization will prioritize improving the quality and conversion of audiences in the coming year, BayCreative can help overcome staffing shortages. Please just let us know.

All the best,

– Team BayCreative